Drug Aware Amphetamines Campaign - Amphetamines Turn You Into Something You Can't See For Yourself

Mental Health Minister Helen Morton has launched the current Drug Aware Amphetamines Prevention Campaign - 'Amphetamines turn you into something you can’t see for yourself.'

The campaign reveals descriptions from eminent drug researchers and doctors on how amphetamines affect brain function, decision making, propensity to violence and can cause hallucinations.

The $230,000 multi-media campaign will predominately feature:

• radio advertising across metropolitan and regional radio stations
• a new amphetamine campaign interface on the Drug Aware website
• advertising in youth street press and festival guides
• internet advertising
• youth media on sites such as YouTube, Twitter and Facebook.

The Drug Aware Amphetamines Prevention Program aims to prevent and/or delay the uptake of amphetamine use and increase access to support services at an early stage by increasing awareness and knowledge of the potential health, social and legal consequences of amphetamine use and increasing the salience of the potential risks associated with amphetamine use.

The Drug Aware Amphetamines Prevention Campaign is a joint initiative of the Drug and Alcohol Office and the Western Australian Network of Alcohol and Other Drug Agencies (WANADA).

For more information, visit www.drugaware.com.au.